Miami Beach
About the Founder

Juan Cruz Suparo

Kellogg MBA. Former Regional CEO. 20+ years protecting individuals, families, and businesses across Latin America and the United States.

Juan Cruz Suparo — Founder, Buenos Aires Insurance
Juan Cruz Suparo
Founder · Buenos Aires Insurance

The Story

Juan Cruz Suparo brings more than 20 years of experience across Latin America and the United States — working with the world's largest global insurance, claims, and risk management organizations. His career has spanned executive leadership, complex commercial placements, and large-scale claims operations across multiple markets.

A trained attorney and Kellogg MBA graduate, Juan Cruz combines legal precision with strategic business thinking — a rare combination in the insurance world. As a former Regional CEO, he understands what it means to be accountable for outcomes, not just policies.

Today, based in Miami Beach and operating under Del Toro Insurance, he applies that same corporate-grade rigor to every client — whether you're a family protecting your home, a business managing complex risks, or an international investor navigating Florida's insurance landscape.

His mission is simple: insurance should be personal, transparent, and relationship-driven — not transactional.

Credentials

Education, Experience & Expertise

Education

  • Attorney at Law
  • MBA — Kellogg School of Management
  • Certified Insurance Professional

Career

  • Former Regional CEO
  • 20+ Years in Insurance & Risk Management
  • Global Corporate Leadership Roles

Markets

  • Latin America & United States
  • Florida Domestic & Surplus Lines
  • International Investor Clients

Languages

  • English — Fluent
  • Spanish — Native
  • Bilingual Client Advisory

Career History

Executive Experience

2025 – Present
Founder & Managing Partner
Buenos Aires Insurance LLC·Miami, FL
  • Full ownership of strategy, operations, financial planning, marketing, and customer experience.
  • Built partnerships, commercial workflows, and the first operational team from the ground up.
  • Designed and executed local and digital acquisition strategies to accelerate early-stage growth.
2023 – 2024
Country Manager, United States & Canada
Barbuss (North America)·Miami, FL
  • Exceeded revenue targets by +10% within six months, reaching an annual plan of $12.2M.
  • Grew the North American footprint from scratch into a recognized market presence.
  • Built regional operating capabilities and improved commercial processes to support scaling.
2018 – 2022
Head of Customer, Distribution & Market Management
Zurich Insurance — Latin America Region·Miami, FL
  • Delivered 35% growth in three years while managing a $52M operating budget.
  • Led regional transformation initiatives across digital, customer experience, and distribution.
  • Strengthened executive-level relationships with global business partners and stakeholders.
2017 – 2018
CEO — QBE Mexico
QBE Insurance Group·Mexico City, MX
  • Improved operating ratio from 128% to 99.7%, driving major operational transformation.
  • Directed due diligence for the $409M sale of QBE's Latin America operations.
  • Achieved 10% annual growth amid a competitive and regulated market environment.
2015 – 2017
Regional Head — Major Trading Partners LATAM
QBE Insurance Group·Miami, FL
  • Grew regional revenue from $128M to $183M — a 43% increase.
  • Strengthened regional strategy, commercial effectiveness, and key global partnerships.
2009 – 2013
Commercial Director, Broker Channels
HSBC — Argentina·Argentina
  • Managed national commercial growth and distribution strategies.
  • Delivered consistent double-digit performance across broker channel operations.

Philosophy

How We Think About Insurance

01

Insurance Is Personal

Every client has a unique life, unique assets, and unique risks. A generic policy is never the right answer. We start every engagement by listening — deeply — before we ever recommend coverage.

02

Transparency Above All

Insurance can be confusing. Our job is to make it clear. We explain every option, every exclusion, and every trade-off in plain language — in English or Spanish — so you can make confident decisions.

03

Relationships, Not Transactions

We're not here to sell you a policy and disappear. We're here to be your long-term insurance partner — reviewing your coverage as your life evolves and advocating for you when claims arise.

04

Corporate Rigor, Human Scale

The same analytical discipline used by Fortune 500 risk managers — applied to your home, your business, your family. That's the Buenos Aires Insurance difference.

"My goal is to be the advisor I would have wanted when I was building my own life — someone who truly understands risk, speaks your language, and is there when it matters most."

— Juan Cruz Suparo, Founder · Buenos Aires Insurance

Ready to Work Together?

Whether you're protecting your family, your business, or your investments — Juan Cruz is ready to build a coverage strategy around your life.

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